Wear It Forward turns a normal purchase into real support for a cause.
Instead of asking for donations, we create a simple system where buying something you want automatically helps someone else.
Here is exactly what happens when you shop with us.
Each collection on Wear It Forward is connected to a specific charity, organisation, campaign or individual fundraising effort.
Every product clearly shows which cause it supports, so you always know what your purchase is helping.
You are not donating into a general fund.
You are supporting a cause you personally choose.
You purchase an item just like you would from any online shop. There is no extra fee, no added donation charge, and no higher pricing.
You are simply buying: a T-shirt, a hoodie, an accessory or a gift
The price you pay is the normal retail price for the product. The difference is what happens to the profit afterwards.
All items are printed to order. This means products are only made when someone buys them.
Your order is: printed professionally, carefully prepared, packed and shipped directly to you.
Because items are made to order, we do not need to hold large stock or risk unsold products. This helps maximise the amount that can go to the cause.
Like any product, there are real costs involved in making and delivering it. These include:
The blank garment, printing materials, packaging, shipping preparation, payment processing, operating the website and customer service
These costs are removed first. This is necessary so the platform can operate sustainably and continue raising funds long term.
After the production and operating costs are covered, 100% of the remaining profit from each item is allocated to the chosen cause.
We do not keep the profit.
The exact donation amount varies by product because different items have different production costs. A hoodie, for example, donates more than a small accessory because the profit margin is larger.
Funds raised are transferred to the organisation or campaign connected to the collection.
This money can then be used by them for their real-world work, such as: animal care and rescue, community services, awareness programmes, support for individuals and families, as well as events and outreach
Your purchase becomes practical help, not just awareness.
We partner directly with charities, community groups and fundraising campaigns. Before a collection is launched, we:
confirm the cause, agree how funds will be used, assign products to their campaign and manage the store and fulfilment
The charity does not need to buy stock, manage orders, handle customers or run a shop. We take care of everything so they can focus on their work.
This is important because many organisations do not have the resources to run merchandise themselves. Wear It Forward gives them a fundraising method they otherwise could not operate.
