Wear It Forward is a UK-based charity merchandise platform where 100% of profits from every item sold go directly to the chosen charity. Each T-shirt, hoodie and accessory is designed to raise both funds and awareness for causes that make a real difference.
Choose from T-shirts, hoodies and accessories you’ll love to wear and keep, knowing every item supports a great cause.
100% of the profits go directly to the chosen charity, helping them raise vital funds and gain visibility for their mission.
Every time you use or wear your merchandise, you’re sharing the charity’s message and inspiring others to get involved.
Wear It Forward was created by a family-run team with over 25 years of experience in design, print, web and merchandise.
The idea was inspired by personal experiences with long-term health conditions, including Crohn’s disease and cancer. That journey highlighted how powerful awareness and community support can be alongside fundraising.
Wear It Forward was created to turn everyday merchandise into a practical way to support charities and amplify their message.
Be the first to hear about new merchandise launches, the charities we’re supporting, and the impact your purchases are making. Join our community and see how every order helps raise funds and awareness.
Every item you buy is more than just merchandise; it’s a conversation starter. Wear your T-shirt, hoodie, or accessory with pride, share your look online, and help spread the word about the causes you care about. Together, we can turn everyday merchandise into powerful awareness
#WearItForward
All profits from every item are donated directly to the chosen charity. We only deduct the basic cost of manufacturing and payment processing fees. This means the amount you see listed as the donation is the exact figure the charity receives.
We process donations regularly to ensure charities benefit as quickly as possible. Most payments are made monthly, once sales for that period are complete and cleared. This allows us to track totals accurately and provide each charity with a full breakdown.
We partner with a range of UK charities, with each one having its own page so you can see who they are and what they do. You’ll find information about their mission, the merchandise linked to them, and the total raised so far.
Transparency is at the heart of Wear It Forward. Every product page shows the exact donation amount per item, and we publish running totals of funds raised. We also share confirmation and updates from the charities we work with, so you can see the real impact of your order.
Wear It Forward is powered by Creator Merch Solutions (CMS), a company that specialises in merchandise design and fulfilment. CMS provides the platform, printing, and delivery, but unlike its creator services, Wear It Forward donates all profits to charity instead of keeping them.
Transparency is at the heart of Wear It Forward. Every product page shows the exact donation amount per item, and we publish running totals of funds raised. We also share confirmation and updates from the charities we work with, so you can see the real impact of your order.
We offer a wide range of charity merchandise including printed T-shirts, hoodies, sweatshirts, mugs, tote bags and accessories. Each product is high quality, designed for everyday use, and created to raise both funds and awareness for the charity it supports.
Yes. Every product page clearly states the exact amount that will be donated to the chosen charity. This way you always know how much of your purchase is making a difference.
Choose merchandise with purpose and help move things forward.
