A fixed amount from every completed sale is paid to the charity shown on each product.
Wear what matters
Discover charity merchandise designed to stand on its own, with the exact fixed amount from every completed sale shown clearly and paid to the cause it supports.
The opening collection
Two adult unisex T-shirts. Each costs £22, with £10 paid to Hector’s House Cat Rescue from every completed sale.
Our launch charity partner
Based in Devon, Hector’s House Cat Rescue rescues, rehabilitates and rehomes stray cats across Torbay and the surrounding area. It also helps lost and found cats get home where possible. This opening collection gives cat people a new way to stand behind that work.
Registered charity 1192317
How it Works
Choose your product, design, colour and size. The charity chooses how much is donated from each sale, and the contribution is clearly shown before you buy.
Wear it Forward takes your payment, prepares your merchandise and sends your order directly to you. Dispatch times are shown on each product page.
Once your order is complete, we account for the agreed donation and include it in the charity’s monthly contribution.
For charities
We help charities turn ideas into a professional merchandise collection without taking on the design, storefront, production, fulfilment or customer-service workload.
Our story
Eleanor and Cai created Wear it Forward after building a complete managed merchandise service and seeing how charities can inform, reassure and support people through difficult times.
Choose merchandise with purpose and help move things forward.