A fixed amount from every completed sale is paid to the charity shown on each product.

Wear what matters

Merchandise worth wearing. Causes worth supporting.

Discover charity merchandise designed to stand on its own, with the exact fixed amount from every completed sale shown clearly and paid to the cause it supports.

The opening collection

Two designs. One rescue story.

Two adult unisex T-shirts. Each costs £22, with £10 paid to Hector’s House Cat Rescue from every completed sale.

 

New Collection

Adult unisex T-shirt

BEE My Friend T-shirt

£22.00

Support This Charity With Merchandise

New Collection

Adult unisex T-shirt

Classic Hector’s House T-shirt

£22.00

Support This Charity With Merchandise

Our launch charity partner

Meet Hector's House Cat Rescue

Based in Devon, Hector’s House Cat Rescue rescues, rehabilitates and rehomes stray cats across Torbay and the surrounding area. It also helps lost and found cats get home where possible. This opening collection gives cat people a new way to stand behind that work.

Registered charity 1192317

How it Works

Simple to buy. Clear from sale to contribution.

Choose your merchandise

Choose your product, design, colour and size. The charity chooses how much is donated from each sale, and the contribution is clearly shown before you buy.

We make and send it

Wear it Forward takes your payment, prepares your merchandise and sends your order directly to you. Dispatch times are shown on each product page.

Your purchase gives back

Once your order is complete, we account for the agreed donation and include it in the charity’s monthly contribution.

For charities

Your cause.
Your community.
Merchandise managed for you.

We help charities turn ideas into a professional merchandise collection without taking on the design, storefront, production, fulfilment or customer-service workload.

Our story

Built from skills we had and support we experienced.

Eleanor and Cai created Wear it Forward after building a complete managed merchandise service and seeing how charities can inform, reassure and support people through difficult times.

Your next purchase could help fund vital work, support communities, and create positive change.

Choose merchandise with purpose and help move things forward.